pro bio

My product and strategic acumen is focused on the seamless implementation of organic growth strategies into early and established businesses. From leveraging SQL and Python to the automated output of integrating generative AI/LLMs into cutting-edge search engine optimization strategies, my methods have worked for startups, 50,000-employee brands, SaaS/subscription-based businesses to boutique and highly niche businesses.

My experience includes leading the organic growth of +$1B/annual e-commerce revenue entities that started at low 8-figure organic revenue. The common denominator I find that works every time is the ability to focus and prioritize on serving humans and then search engines great experiences

meaning: I know how to make your web business rapidly scale and make you money without any of your potential audiences, subscribers, or (current/future) users realizing it.

The automotive industry is my area of specialty and generalized personal interest, but my methodologies have proven adaptable and effective for any business that wants to be found and grow into an online reference point. My additional experience areas include where organic growth and big data meets the real estate, personal data, finance, edtech, content as a service, and healthtech industries.

In another life I was published by USA Today, The Arizona Republic/AZCentral, and have placed works of creative writing in various literary publications and magazines.

papers

Master of Science, Technical Communication (MSTC)

Thesis topic: Studies on semantics employed by search engine users performing product research

Journalism/Mass Comm (BA), ASU Cronkite

English Lit & Composition (minor)